Eloy Moreno

Customer

Penguin Editorial

What did we do?

We collaborated in the organization and execution of a massive book signing event with INRED and Penguin Editorial.

Parts and actions

Creation and design of the event's image, as well as the production of all the necessary materials for its development, such as:

- Photocall

- Tarpaulins

- Counter display

- Parts for sponsorship

- Stamps

We were honored to collaborate in the organization with INRED and Penguin Editorial of an unforgettable event: a 12-hour marathon book signing session, where best-selling author Eloy Moreno achieved a historic milestone by signing 11,088 books, setting a Guinness World Record. Thousands of readers gathered in Plaza de Callao, Madrid, to be part of this unique moment, creating an atmosphere of excitement and celebration. The passion of the attendees and the palpable connection with the author made this day an unforgettable experience.

Our contribution focused on the design and creation of the materials that brought the event to life, ensuring a cohesive and high-impact visual experience for the thousands of attendees. From the eye-catching photocall to the informational canvases and counter display, each piece was designed and produced with the goal of enhancing the magnitude of the literary milestone. The collaboration with INRED and Penguin Editorial was fundamental to the success of the event, contributing their expertise and professionalism to achieve an impeccable result.

The documentary
"Y a mí qué el dinero" is the first documentary made in Spain that addresses the effects of Economic and Financial Education on young people and their future.

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Results

The results exceeded all expectations in relation to the low investment made:

Guinness World Record: The main objective of breaking the Guinness World Record was achieved, with Eloy Moreno signing 11,088 books in 12 hours.
The event generated a great deal of media coverage, with coverage in national and international media, including mentions in major newspapers and online news portals, and appearances on television and radio programs.
Thousands of attendees attended the event. Among them, the actors of the Invisible series, one of the most watched series on Disney+.
Eloy Moreno's image as a best-selling author was strengthened and his connection with his readers was consolidated.

Reel Events and Experiences

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Reel Advertising and Branded Content

TREATMENT	BASIS OF LEGITIMACY
Accounting management: management of invoicing with customers and/or suppliers.	Maintenance, development and monitoring of the contractual relationship between the parties
Tax management: application of withholding taxes, tax credits, etc.	Maintenance, development and control of the contractual relationship between the parties; Fulfillment of legal obligations
Administrative management: logistics management, warehouse, customer deliveries, goods receipt, etc.	Maintenance, development and monitoring of the contractual relationship between the parties
Marketing: Commercial actions about our products or services directed to our customers or those who have requested information from us in the past, including conducting customer satisfaction surveys.	Free and unequivocal consent of the person concerned (potential customers), we note that the withdrawal of this consent in no case may condition the execution of the contract between the parties; Legitimate interest of the company on the promotion and marketing of products or services similar to those obtained or requested by the persons concerned in the past.

TREATMENT	BASIS OF LEGITIMACY
Accounting management: management of invoicing with customers and/or suppliers.	Maintenance, development and monitoring of the contractual relationship between the parties
Tax management: application of withholding taxes, tax credits, etc.	Maintenance, development and control of the contractual relationship between the parties; Fulfillment of legal obligations
Administrative management: logistics management, warehouse, customer deliveries, goods receipt, etc.	Maintenance, development and monitoring of the contractual relationship between the parties
Marketing: Commercial actions about our products or services directed to our customers or those who have requested information from us in the past, including conducting customer satisfaction surveys.	Free and unequivocal consent of the person concerned (potential customers), we note that the withdrawal of this consent in no case may condition the execution of the contract between the parties; Legitimate interest of the company on the promotion and marketing of products or services similar to those obtained or requested by the persons concerned in the past.