Summer Classics

Marketing is connection. In a world saturated with messages and advertising, the real power of marketing lies in connection. It's not just about selling products or services; it's about building authentic connections with people.

The challenge of this campaign was to launch a campaign of training products specialized in marketing at a time when no one wanted to think about anything else but going on vacation, breaking the routine. In the middle of July, we had to arouse attention at a time saturated by messages inviting us to disconnect. That's how our idea was born: Summer Classics. A campaign that doesn't talk about the products but says everything about them. It doesn't talk about the brand but conveys everything about it. A campaign that talks about people and a fully empathetic relationship with the moment they were about to live.

We use the "summer classics" to remind us all that marketing is in everything and that training in it can take us to the next professional level. Good marketing is much more than strategies and metrics; it is the ability to connect. In a world where human connections are more valuable than ever, marketing has the power to unite, inspire and transform.

In the campaign we had the collaboration of Expertia Media for the media plan, which was key in establishing the connection we were looking for.