#8EBB23

Without Going Further

Customer
Cantabria Tourism

What did we do?

Conceptualization and creation of the campaign

Parts and actions

- Spot for television and internet

- Press originals

- Radio spots

- Digital ads

In response to the challenging context of the pandemic, Cantabria Infinita sought to highlight the main tourist resources and facilities in the region of Cantabria through an emotional and hopeful campaign. MIG developed an omnichannel creative strategy for the brand, focused on transmitting the emotions experienced when in contact with nature, the main wealth of the region.

As a result of this, the concept "Without Going Further" was born, a claim that goes beyond, and aims to project all the emotions that human beings can feel in contact with nature, the main wealth of the region.

The development of the creative strategy included all the necessary adaptations to the planned media and formats, TV and internet spots, original press releases, radio spots and digital ads.
The documentary
"Y a mí qué el dinero" is the first documentary made in Spain that addresses the effects of Economic and Financial Education on young people and their future.