DeepSeek: beyond the hype, what we have seen

DeepSeek: beyond the hype, what we have seen

It has been more than seven weeks since DeepSeek burst onto the technology scene with promises of a revolution in conversational artificial intelligence. Unlike others, at MIG Prisma we decided not to rush to publish an instant opinion, although... In 24...
The magic of Christmas

The magic of Christmas

We are at the gates of one of the most emotional times of the year, a few days of celebration that we share with family and friends. Many times we think that the essence of Christmas is in the lights, in the glitter, in the gifts... But for us the magic of Christmas is in the...
The paper on METAVERSO that almost nobody makes

The paper on METAVERSO that almost nobody makes

The philosopher Byung-Chul Han, in his book NON-THINGS, talks about the fact that today we are in the transition from the era of Things to the era of Non-Things. That it is not things, but information, that determines the world we live in. For those of us in marketing,...