IA generativa: creatividad en la era de los algoritmos

Speakers MIG PRISMA Technology and Innovation Team

This edition was dedicated to exploring how generative artificial intelligence was transforming the creative process. MIG's Tech leads shared real-world examples of its use in idea generation, content creation, and strategy development, demonstrating how AI can enhance, not replace, human talent.

The debate led to a shared conclusion: the creativity of the future will be hybrid, combining human intuition and technological capability to imagine further and execute better.