{"id":6743,"date":"2021-07-05T08:00:00","date_gmt":"2021-07-05T08:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/a-gusto-con-lo-que-hacemos\/"},"modified":"2026-05-21T08:05:30","modified_gmt":"2026-05-21T08:05:30","slug":"happy-with-what-we-do","status":"publish","type":"post","link":"https:\/\/mig-prisma.com\/en\/thinking\/casos\/a-gusto-con-lo-que-hacemos\/","title":{"rendered":"Happy with what we do"},"content":{"rendered":"

The rapid pace demanded by creative work today\u2014the need for immediate responses, constant ROI analysis, and the complexity and diversity of touchpoints with the people you want to consume your client brands' content, products, and services\u2014can cause you to become so absorbed in the day-to-day that you lose sight of the true significance of what you do, who you do it for, and the impact it has. positivo en la sociedad.<\/strong> <\/p>\n\n\n\n

When you work for clients who don\u2019t just ask you to help sell their products or services or position their brands\u2014but instead speak of purpose, of helping to improve people's lives, or of creating a better world and society\u2014creativity ignites more rapidly, words flow, and emotions permeate the account teams. <\/p>\n\n\n\n

We are going to tell you about the case of one of our clients, Audika, coinciding with the recent launch of their new television campaign in Spain. <\/strong>Audika pertenece al l\u00edder mundial en salud auditiva Demant, cuenta con m\u00e1s de 120 centros auditivos en Espa\u00f1a y, como toda compa\u00f1\u00eda, tiene enormes exigencias de negocio para seguir impulsando su crecimiento y posici\u00f3n de liderazgo. Pero a la hora de construir su nueva de campa\u00f1a de posicionamiento de marca no nos \u201cbrife\u00f3\u201d con objetivos de negocio, grado de innovaci\u00f3n de sus productos o excelencia de servicio. Nos pidi\u00f3 simple y llanamente que dise\u00f1\u00e1ramos una nueva campa\u00f1a transmedia en Espa\u00f1a que transmitiera por qu\u00e9 hacen lo que hacen: para cambiar la vida de sus clientes.<\/strong> <\/p>\n\n\n\n

With a purpose that is both simple and complex, <\/strong>We started thinking about how to give visibility to this idea, and once we learned about the personal experiences of some Audika patients\u2014who regained their hearing after years of facing the social isolation caused by hearing loss\u2014the path forward became clear. Audika cambia vidas, y las cambia de verdad, y eso era lo que ten\u00edamos que contar. <\/strong> <\/p>\n\n\n\n

To this end, we created a transmedia campaign consisting of various elements, centered around a national television commercial. <\/strong>La esencia primigenia del ser humano, su relaci\u00f3n emocional con sus seres queridos, y la importancia de la audici\u00f3n para escuchar las palabras que envuelven este v\u00ednculo, fueron la clave de b\u00f3veda del mensaje que quisimos transmitir. Porque volver a escuchar es tambi\u00e9n volver a sentir, a vivir.<\/strong> <\/p>\n\n\n\n

It is because of projects like this that we take satisfaction in what we do, because nothing is more fulfilling than doing our job well. <\/strong>y que este repercuta en las personas a trav\u00e9s de clientes tan necesarios para la sociedad como lo es Audika. <\/p>\n\n\n\n

We are sharing the commercial below. We hope you enjoy it as much as we enjoyed working on it. <\/p>\n\n\n\n

Audika<\/a>, we change lives.<\/p>\n\n\n\n

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