{"id":6757,"date":"2021-10-05T08:00:00","date_gmt":"2021-10-05T08:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/creamos-el-nuevo-portal-corporativo-ecommerce-de-santalucia-am\/"},"modified":"2026-05-26T08:04:17","modified_gmt":"2026-05-26T08:04:17","slug":"we-created-the-new-santalucia-am-corporate-e-commerce-portal","status":"publish","type":"post","link":"https:\/\/mig-prisma.com\/en\/thinking\/casos\/creamos-el-nuevo-portal-corporativo-ecommerce-de-santalucia-am\/","title":{"rendered":"We created Santaluc\u00eda AM's new corporate eCommerce portal"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At the same time as we were premiering a new season of the year, our innovation team, in coordination with our client's technology department, put the new corporate portal online. <strong>Santalucia Asset Management<\/strong> (www.santaluciaam.es), the investment fund manager of <strong>Grupo Santaluc\u00eda<\/strong>.&nbsp;&nbsp;<br>&nbsp;&nbsp;<br>I concluded a 5-month job where, in a coordinated manner, <strong>MIG Prisma<\/strong> y <strong>MIG Embryonic<\/strong>, the omnichannel marketing agency and business technology consultancy of <strong>MIG<\/strong>, respectively, have worked on the comprehensive renovation of the asset manager's main digital asset.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project has been developed in 4 phases, discover, define, design and develop, throughout which we have been conceiving a personalised user experience. Thus, the user on the page will be able to follow a specific journey depending on their level of investor maturity, their risk profile or their savings goals, until they reach the most suitable product for them, choosing to buy from the web environment itself or with the support of an advisor.&nbsp;&nbsp;<br>&nbsp;&nbsp;&nbsp;<br>Shall we move on to the next challenge? Perhaps it's yours...<\/p>","protected":false},"excerpt":{"rendered":"<p>A la misma hora que estren\u00e1bamos estaci\u00f3n del a\u00f1o, nuestro equipo de innovaci\u00f3n, en coordinaci\u00f3n con el \u00e1rea de tecnolog\u00eda de nuestro cliente, pon\u00eda&nbsp;on&nbsp;line el nuevo portal corporativo de Santalucia&nbsp;Asset&nbsp;Management (www.santaluciaam.es), la gestora de fondos de inversi\u00f3n del Grupo Santaluc\u00eda.&nbsp;&nbsp;&nbsp;&nbsp;Conclu\u00eda un trabajo de 5 meses donde, de forma coordinada, MIG Prisma y MIG&nbsp;Embryonic, la agencia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos"],"acf":{"alt_intro_image_active":false,"alt_intro_image_hidden":true,"alt_intro_image":null},"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/comments?post=6757"}],"version-history":[{"count":1,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6757\/revisions"}],"predecessor-version":[{"id":9323,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6757\/revisions\/9323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/6758"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/categories?post=6757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/tags?post=6757"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}