{"id":6769,"date":"2021-11-04T08:00:00","date_gmt":"2021-11-04T08:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/sostenibilidad-es-competitividad\/"},"modified":"2026-05-21T08:05:22","modified_gmt":"2026-05-21T08:05:22","slug":"sustainability-is-competitiveness","status":"publish","type":"post","link":"https:\/\/mig-prisma.com\/en\/thinking\/conversaciones\/sostenibilidad-es-competitividad\/","title":{"rendered":"Sustainability is competitiveness"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On <strong>sustainability<\/strong> it is no longer a mere ideal or added value; it is a basic requirement for all types of brands and organisations because it is key to growth and resource optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following a conceptual landing in society as an ideal, organisations go further to give it a leading role in their business. To achieve this, changes are necessary in the internal culture of companies, in their processes, and in their very way of thinking. To talk about <strong>\u201csustainability\u201d<\/strong> In a broad sense, today <strong>We Talk<\/strong>, the blog space we have dedicated to talking with our clients, we talk with <strong>Ignacio Soneira<\/strong>, CEO of <strong>Axpo Iberia<\/strong>, branch for Spain and Portugal of the Swiss company <strong>Axpo<\/strong>, one of the world's energy giants.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeTalk Ignacio Soneira, CEO of Axpo Iberia\" src=\"https:\/\/player.vimeo.com\/video\/642296846?h=7951ecac78&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad ya no es un mero ideal o un valor a\u00f1adido, es un requisito b\u00e1sico para todo tipo de marcas y organizaciones porque es clave para el crecimiento y la optimizaci\u00f3n de recursos. Tras una fase de aterrizaje del concepto en la sociedad como un ideal, las organizaciones van m\u00e1s all\u00e1 para darle un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversaciones"],"acf":{"alt_intro_image_active":false,"alt_intro_image_hidden":true,"alt_intro_image":null},"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/comments?post=6769"}],"version-history":[{"count":1,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6769\/revisions"}],"predecessor-version":[{"id":9317,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6769\/revisions\/9317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/6770"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=6769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/categories?post=6769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/tags?post=6769"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}