{"id":6791,"date":"2022-02-10T08:00:00","date_gmt":"2022-02-10T08:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/mig-prisma-crecio-un-37-y-cerro-con-un-gran-resultado-el-2021\/"},"modified":"2026-05-21T08:05:15","modified_gmt":"2026-05-21T08:05:15","slug":"mig-increased-by-37-and-closed-2021-with-a-great-result","status":"publish","type":"post","link":"https:\/\/mig-prisma.com\/en\/thinking\/observatorio\/mig-prisma-crecio-un-37-y-cerro-con-un-gran-resultado-el-2021\/","title":{"rendered":"MIG Prisma grew by 37% and ended 2021 on a high note"},"content":{"rendered":"

MIG Prisma<\/strong>, the advertising agency MIG<\/strong>, has brought its 20th anniversary year to a close with growth of 37%, reaching \u20ac5,054,000 in revenue. This figure has made 2021 one of the agency\u2019s best years.<\/p>\n\n\n\n

In terms of gross operating result, MIG Prisma<\/strong> It generated 616,835 euros last year, an increase of 160.92% compared with 2020. This growth was driven by increases across all the agency\u2019s service lines, ranging from creativity (23%), digital transformation and transmedia experiences (38%) and inbound marketing (12%), to branded content (9%) and data intelligence (8%). Meanwhile, the events and public relations and media planning divisions maintained the levels achieved in 2020. The revenue structure remained stable; of the total, 65% came from fee-based services, whilst the remaining 35% came from specific projects. <\/p>\n\n\n\n

The forecasts for 2022 are equally optimistic. The budget approved by the board of directors of MIG<\/strong> forecast revenue growth of MIG Prisma<\/strong> from 15%, to almost 6 million euros, as well as a greater contribution from the other business units of MIG <\/strong>(the digital transformation and business technology consultant MIG Embryonic<\/strong>, the human resources consultancy MIG Wellhuman<\/strong>, the content factory MIG Welding <\/strong>and the start-up MDB Education<\/strong>, up to an additional 1.3 million euros. <\/p>\n\n\n\n

In 2020, amidst the impact of Covid-19, MIG<\/strong> predicted that the business model and value proposition of MIG Prisma<\/strong> they were going to benefit from the post-pandemic context. David Gal\u00e1n<\/strong>, director general of MIG<\/strong> and founding partner of MIG Prisma<\/strong>, has stated that \u201cthese results support our company's business strategy. Our historical focus has been to make the customer our reason for being and to develop transversal microcosms of a strategic, creative and technological profile around them and their business priorities, which allow them to feel us not only close humanly and professionally, but as reliable allies in achieving their objectives. It is in uncertain and constantly transforming environments that partners who make your problems their own and the search for solutions to achieve objectives are most valued.\u201d. <\/p>\n\n\n\n

Greater involvement in MIG without being less Prisma<\/strong> <\/p>\n\n\n\n

The strategic objectives for 2022 MIG Prisma<\/strong> they are going through to undertake greater integration into the model of Smart Business Partner<\/em> for which they bet MIG<\/strong> in 2017, which has led the company to develop or acquire new businesses to consolidate its value proposition for its customers. Thus, David Gal\u00e1n<\/strong> hace un repaso de que \u201cnuestro siguiente paso es integrar a\u00fan m\u00e1s nuestras diferentes l\u00edneas de negocio para incrementar la transversalidad de nuestras soluciones. Queremos ser m\u00e1s MIG<\/strong> but no less Prism<\/strong>, an agency that has demonstrated 20 years of expertise in creativity, marketing, and digital innovation. Now we want our clients to feel us as a global partner in their transformation process, in any of its aspects, from the development of new business models, agile culture and organisation or digital transformation to customer experience and employee experience. <\/p>","protected":false},"excerpt":{"rendered":"

MIG Prisma, la agencia de publicidad de MIG, ha cerrado el a\u00f1o de su vig\u00e9simo aniversario con un crecimiento del 37%, hasta conseguir los 5.054.000 euros de ingresos. Este dato ha colocado al 2021 como uno de los mejores a\u00f1os de la agencia. En t\u00e9rminos referidos al resultado bruto de explotaci\u00f3n, MIG Prisma logr\u00f3 616.835 […]<\/p>\n","protected":false},"author":2,"featured_media":6792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-observatorio"],"acf":{"alt_intro_image_active":false,"alt_intro_image_hidden":true,"alt_intro_image":null},"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/comments?post=6791"}],"version-history":[{"count":1,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6791\/revisions"}],"predecessor-version":[{"id":9307,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6791\/revisions\/9307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/6792"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=6791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/categories?post=6791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/tags?post=6791"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}