{"id":6795,"date":"2022-04-18T08:00:00","date_gmt":"2022-04-18T08:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/caso-de-estudio-documental-y-a-mi-que-el-dinero\/"},"modified":"2026-05-21T08:05:14","modified_gmt":"2026-05-21T08:05:14","slug":"case-study-documentary-and-why-should-i-care-about-the-money","status":"publish","type":"post","link":"https:\/\/mig-prisma.com\/en\/thinking\/casos\/caso-de-estudio-documental-y-a-mi-que-el-dinero\/","title":{"rendered":"Case Study: Documentary \u201cY a mi qu\u00e9 el dinero\u201d\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Late last year, ... was released <strong>\u201cWhat do I care about money?\u201d<\/strong>, the first corporate documentary <strong>Grupo Santaluc\u00eda<\/strong>, conceived and produced entirely by <strong>MIG Prisma<\/strong>, our creative agency. We won't tell you again what the project involved, we'll just leave you here the <strong>Case Study<\/strong> of the same, which shows the way we work with brand content.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, the project's difficulty was threefold: generating media and social visibility for a topic very far from the current media spotlight, producing quality content worthy of the brand, and doing it all, all, all for\u2026 \u20ac25,000.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don't miss the result.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case Study: Documentary &quot;What&#039;s Money Got To Do With It?&quot;\" src=\"https:\/\/player.vimeo.com\/video\/689266276?h=5bd93dc8e2&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>A finales del pasado a\u00f1o se estren\u00f3 \u201cY a mi qu\u00e9 el dinero\u201d, el primer documental corporativo del Grupo Santaluc\u00eda, ideado y producido \u00edntegramente por MIG Prisma, nuestra agencia de creativa. No os vamos a volver a contar en qu\u00e9 consisti\u00f3 el proyecto, simplemente aqu\u00ed os dejamos el Caso de Estudio del mismo, que muestra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos"],"acf":{"alt_intro_image_active":false,"alt_intro_image_hidden":true,"alt_intro_image":null},"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/comments?post=6795"}],"version-history":[{"count":1,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6795\/revisions"}],"predecessor-version":[{"id":9305,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6795\/revisions\/9305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/6796"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=6795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/categories?post=6795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/tags?post=6795"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}