{"id":6814,"date":"2022-10-10T08:00:00","date_gmt":"2022-10-10T08:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/damos-un-extra-a-la-nueva-campana-de-santalucia-am\/"},"modified":"2026-05-21T08:05:09","modified_gmt":"2026-05-21T08:05:09","slug":"were-giving-an-extra-to-the-new-santa-lucia-am-bell","status":"publish","type":"post","link":"https:\/\/mig-prisma.com\/en\/thinking\/casos\/damos-un-extra-a-la-nueva-campana-de-santalucia-am\/","title":{"rendered":"We're giving an EXTRA to Santaluc\u00eda AM's new campaign."},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u201cGive your life that EXTRA something\u201d is the concept under which the<strong> A new campaign created by MIG PRISMA for SANTALUC\u00cdA AM<\/strong>, the investment fund manager of the SANTALUC\u00cdA Group and one of the country's leading financial operators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first campaign under the new brand positioning, with a greatly revitalised value proposition aimed at turning the asset manager into the <strong>Principal partner for Spanish savers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At MIG PRISMA, we developed the entire creative and media strategy for the campaign in the last third of 2022. <strong>\u00abGive life an EXTRA\u00bb<\/strong> Summarise the brand's attitude towards making saving and investing simple, personal, and digital. The campaign will run until December 31st and includes actions across the entire funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We want to thank the Santaluc\u00eda AM team for continuing <strong>trusting us as much as a creative agency as a digital agency. <\/strong>In the last two years alone, we have tackled projects of significant digital transformation and customer experience relevance, such as the creation of their new e-commerce platform, the integration of a new investment simulator, and virtual client management, among others. We have also overseen brand repositioning through a revitalised narrative that connects the asset manager's purpose and business model with the average Spanish saver, who demands transparent, simple, personal, and always-on management of their money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here we leave you a <strong>EXTRA<\/strong>, with some of the campaign pieces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SLAM - 2 per cent\" src=\"https:\/\/player.vimeo.com\/video\/757238743?h=6a4caa86e2&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u201cDale un EXTRA a tu vida\u201d es el concepto bajo el cual se ha desarrollado la nueva campa\u00f1a que MIG PRISMA ha creado para SANTALUC\u00cdA AM, la gestora de fondos de inversi\u00f3n del Grupo SANTALUC\u00cdA y uno de los principales operadores financieros del pa\u00eds. Es la primera campa\u00f1a bajo el nuevo posicionamiento de marca, con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos"],"acf":{"alt_intro_image_active":false,"alt_intro_image_hidden":true,"alt_intro_image":null},"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/comments?post=6814"}],"version-history":[{"count":1,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6814\/revisions"}],"predecessor-version":[{"id":9295,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6814\/revisions\/9295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/6815"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=6814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/categories?post=6814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/tags?post=6814"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}