{"id":6891,"date":"2025-02-24T08:00:00","date_gmt":"2025-02-24T08:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/deepseek\/"},"modified":"2026-10-15T07:47:14","modified_gmt":"2026-10-15T07:47:14","slug":"deepseeker","status":"publish","type":"post","link":"https:\/\/mig-prisma.com\/en\/thinking\/observatorio\/deepseek\/","title":{"rendered":"DeepSeek: beyond the hype, what we have confirmed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">It has been over seven weeks since DeepSeek<strong> burst onto the technological scene with promises of revolutionising conversational AI.<\/strong> Unlike others, at MIG Prisma, we decided not to rush to publish an instant opinion, although...&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 24 hours | DeepSeek became the <strong>most downloaded free app<\/strong> in the United States and Europe.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a week | It surpassed<strong> 10 million downloads on Android<\/strong> and it positioned itself as the most downloaded app on both the Google Play Store and the App Store in Spain.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 15 days | They maintained a <strong>sustained growth<\/strong>, surpassing ChatGPT in several regions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We don't rush in. Instead, we test, analyse and reflect. What remains of that initial earthquake? Is it really a game-changing tool?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, hold on a moment,<strong> \u00bfqu\u00e9 es DeepSeek?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En t\u00e9rminos generales, DeepSeek es un <strong>Open-source artificial intelligence system designed to understand and generate human language naturally.<\/strong>. Developed in China, this AI is capable of answering questions, explaining concepts, drafting texts, and offering data-backed recommendations with marvellous accuracy and efficiency.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going into more detail on the technology, we can also tell you that DeepSeek <strong>it is based on deep neural networks and machine learning<\/strong>, using an architecture similar to that of the most advanced language models.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mixture of Experts (MoE) Architecture<\/strong> divide el modelo en peque\u00f1as redes neuronales especializadas, permitiendo una mayor eficiencia.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimisations for local environments:<\/strong> allows its execution on less expensive hardware.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced multilingual processing<\/strong>especially efficient in Asian languages.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low precision parameters:<\/strong> uses 8-bit numbers instead of 32-bit numbers, reducing memory and compute requirements.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multiple token prediction:<\/strong> It can generate multiple tokens simultaneously, improving inference speed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">DeepSeek has been <strong>trained on 671 billion parameters using 14.8 trillion different tokens. <\/strong>The training was conducted over 55 days, using 2,048 NVIDIA H800 GPUs, demonstrating its capability to achieve results comparable to Western models with more limited resources.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What distinguishes DeepSeek from ChatGPT-4?<\/strong> The difference is its computational efficiency, achieving comparable results to ChatGPT-4, but with lower resource costs. (Boom! Costs are the game-changer)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y qui\u00e9n est\u00e1 detr\u00e1s de esta maravilla, pues la mente maestra de DeepSeek es Liang Wenfeng, un ingeniero inform\u00e1tico chino nacido en 1985. Wenfeng, conocido por ser brillante en mates e inform\u00e1tica, fund\u00f3 DeepSeek en 2023 y la consolid\u00f3 r\u00e1pidamente como una de las empresas de IA m\u00e1s prometedoras del mundo. Hasta aqu\u00ed todo bien, pero esto seguro que no te ha terminado de cautivar; lo que viene ahora s\u00ed lo har\u00e1: el objetivo de Wenfeng&nbsp; era y es, crear una herramienta de IA conversacional que fuera tan potente como accesible. M\u00e1s bonito, \u00bfverdad? Una IA que no dependa de grandes inversiones de capital para que las empresas puedan utilizarla, ni de caras inscripciones que no tod@s puedan permitirse. Es como si Wenfeng hubiera encontrado un atajo en el laberinto de la inteligencia artificial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DeepSeek_en_la_publicidad_expectativas_vs_realidad\"><\/span><strong>DeepSeek in advertising: expectations vs. reality<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In theory, DeepSeek offers capabilities that could revolutionise marketing and advertising: SEO content generation, message personalisation, and assistance with creative strategies. However, after weeks of testing, <strong>MIG Prisma<\/strong>, we have identified both its potential and its limitations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Efficient, but not perfect.<\/strong> Text generation is fast and coherent, but at times it can be too literal. When translating from English, some expressions lose their natural flow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Creativity\u2026 automatic?<\/strong> We tested DeepSeek in an advertising campaign for a <strong>Eco-friendly smartphone<\/strong>. We gave them a structured briefing with product features, target audience, and brand values. The result was <strong>Good, but not brilliant<\/strong>. The AI provided interesting ideas, although emotional connection and originality were lacking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Necessary corrections. <\/strong>Instead of generating a solid advertising concept, your proposals seemed more suited to social media. We had to step in to refine the wording, improve the flow, and adjust the tone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>He doesn't think like a creative.<\/strong> Where an advertising professional finds a powerful metaphor, DeepSeek sticks to the literal. For example, it failed to make the connection between <strong>The fingerprint on a mobile phone and the ecological footprint on the planet<\/strong>, ...something a human immediately picked up on. In fact, he confused a fingerprint with a digital footprint...&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_DeepSeek_es_un_diamante_en_bruto_pero_hay_que_pulirlo\"><\/span><strong>Conclusion: DeepSeek is a rough diamond, but it needs polishing<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the initial excitement has died down, our analysis is clear: <strong>DeepSeek is a tool with great potential, but it still needs the human touch.<\/strong> With well-designed prompts, editorial review, and a layer of human creativity, it can be a powerful ally. But, at least today, it doesn't replace the talent of professionals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As AI continues to evolve, in <strong>MIG Prisma<\/strong> we remain attentive to how tools like DeepSeek can be integrated into brands' communicative ecosystems. Beyond the hype, <strong>We are committed to artificial intelligence with judgment and strategic vision.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And you? Have you tried DeepSeek?<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mig-prisma.com\/wp-content\/uploads\/2025\/02\/deja-huella-en-el-mundo.jpg\" alt=\"\" class=\"wp-image-2565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Does the campaign leave a mark on you? \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fue_el_proceso%E2%80%A6\"><\/span><strong>What was the process like?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>We put ourselves to work crafting some excellent prompts to channel DeepSeek's creativity: explaining the product's features, defining the target audience, and conveying the brand's values. What did we ask DeepSeek with that information? To give us several copy proposals for the product's campaign, geared towards persuasion and conversion. It's all about navigating funnels!&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>We analysed DeepSeek's proposals and... we had to get our hands on them! (in the best possible sense). Generally, each of the copies offered promising ideas, but in some cases, with unrefined words or expressions and, in others, with a lack of flow and coherence in the texts.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For example, in the first prompt, we expressly requested copy for an advertising campaign, and DeepSeek generated copy more suitable for social media:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mig-prisma.com\/wp-content\/uploads\/2025\/02\/Imagen-2_copy-1-1024x234-1.jpg\" alt=\"DeepSeek in the advertising sector_prompt 1\" class=\"wp-image-2566\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Another aspect: DeepSeek thinks in English, which on occasion implies the textual translation of certain expressions\u2026 Because in Spain we don\u2019t \u201cmake\u201d the difference, rather we \u201cmark\u201d it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mig-prisma.com\/wp-content\/uploads\/2025\/02\/DeepSeek-en-el-sector-de-la-publicidad_prompt2.jpg\" alt=\"\" class=\"wp-image-2567\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And finally, it also generated options that, if read by a creative person, would seem a bit naff...&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mig-prisma.com\/wp-content\/uploads\/2025\/02\/DeepSeek-en-el-sector-de-la-publicidad_prompt-3-1024x207-1.jpg\" alt=\"\" class=\"wp-image-2569\"><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Our next step was to \u2018nibble\u2019. No, we weren't hungry\u2026 We took a bit from one and a bit from another, refining the wording and adding the idea of a human creative mind, which was to relate the footprint we leave by fiddling with our phones to the footprint we leave, with everything, on the planet. (Genius that DeepSeek didn't think of\u2026) &nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Removimos todos los ingredientes anteriores en plan coctelera (tampoco ten\u00edamos sed) y surgi\u00f3 el copy &nbsp;definitivo con el que \u2018cocinamos\u2019 otro prompt para dirigir a DeepSeek en la definici\u00f3n de la campa\u00f1a creativa objeto de este experimento.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Before a human hand executed the graphic you've seen above (also aided by AI-based design tools), it had to think... and that's because there were certain imprecise terms in the creative brief given by DeepSeek: it confused fingerprint with digital footprint! Here again, the human mind had to think \ud83d\ude09 &nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Como conclusi\u00f3n de todo ello&#8230; DeepSeek nos mola, pero combinado con el factor humano: precisi\u00f3n en los prompts, revisi\u00f3n y edici\u00f3n de los resultados, m\u00e1s un&nbsp;toque creativo adicional. Esta IA tiene gran potencial en una agencia, pero su resultado hay que matizarlo de la mano de profesionales&#8230; al menos, hoy d\u00eda. \u00a1Todo un diamante en bruto a pulir!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_mirada_al_futuro\"><\/span><strong>A look at the future<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And as we look out of the office window and see \u201cSita Cibeles\u201d, we wonder: what will the future hold for us? With DeepSeek on our side, the possibilities seem endless, but perhaps this AI still has a way to go to reach its full potential and, above all, to find peaceful coexistence with other technologies on a global level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we are certain of is that DeepSeek has experienced explosive growth in downloads since its launch, and these figures cannot be taken away from Wenfeng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/mig-prisma.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">MIG Prisma <\/a>We will keep an eye on HumAIn Power which will provide us with artificial intelligence to continue creating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Han pasado m\u00e1s de siete semanas desde que DeepSeek irrumpi\u00f3 en el panorama tecnol\u00f3gico con promesas de revoluci\u00f3n en la inteligencia artificial conversacional. A diferencia de otros, en MIG Prisma decidimos no correr a publicar una opini\u00f3n instant\u00e1nea, aunque\u2026&nbsp; No nos precipitamos. En lugar de eso, probamos, analizamos y reflexionamos. \u00bfQu\u00e9 queda de aquel terremoto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-observatorio"],"acf":{"alt_intro_image_active":false,"alt_intro_image_hidden":true,"alt_intro_image":""},"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/comments?post=6891"}],"version-history":[{"count":3,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6891\/revisions"}],"predecessor-version":[{"id":11612,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/posts\/6891\/revisions\/11612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/6892"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=6891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/categories?post=6891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/tags?post=6891"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}