An\u00fckHa\u00fcs needed to build a strong brand presence and a digital asset capable of clearly communicating its proposition in a sector undergoing transformation: industrialised, sustainable, and efficient construction.<\/p>\n\n\n\n
The company is proposing a new way of understanding housing, based on industrialised construction systems, optimised processes and a digital, traceable model from design to operation. Their proposal is not limited to building spaces, but to \u201ccultivating habitats\u201d: more comfortable, efficient, healthy environments that are respectful of people and natural resources.<\/p>\n\n\n\n
From MIG Prisma we develop the Brand manual<\/strong> and the new corporate web asset for An\u00fckHa\u00fcs, aiming to provide the brand with a coherent, scalable identity that is ready to compete in a category where trust, technical clarity, and the perception of innovation are decisive factors.<\/p>\n\n\n\n The branding work helped to order the visual, verbal, and application principles necessary to build recognition and consistency across all touchpoints. From that foundation, we developed a digital architecture aimed at explaining the business model, the company's differentiators, and the value of more efficient, sustainable, and affordable construction.<\/p>\n\n\n\n The website was conceived as a corporate and commercial tool, capable of translating a technical approach into an understandable experience for various audiences: end customers, developers, partners, industry agents, and other stakeholders linked to the future of housing.<\/p>\n\n\n\n The project integrated storytelling, content architecture, UX\/UI design, and web development, with a logic oriented towards facilitating navigation, reinforcing the credibility of the proposal, and communicating the main attributes of An\u00fckHa\u00fcs: sustainability, industrialisation, efficiency, comfort, construction quality, and traceability.<\/p>\n\n\n\n More than a corporate website, the project involved the creation of a brand and communication system for a company seeking to position itself within the new generation of housing solutions. An identity and digital platform designed to better explain what An\u00fckHa\u00fcs represents: a more intelligent, efficient, and humane way to build the future.<\/p>","protected":false},"featured_media":10354,"template":"","class_list":["post-10252","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/10252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/10354"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=10252"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}