{"id":7518,"date":"2025-01-01T00:00:00","date_gmt":"2025-01-01T00:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/proyecto\/pelayo-seguros-vividoras\/"},"modified":"2026-10-16T09:36:42","modified_gmt":"2026-10-16T09:36:42","slug":"pelayo-insurers-live-in-care","status":"publish","type":"proyectos","link":"https:\/\/mig-prisma.com\/en\/proyectos\/pelayo-seguros-vividoras\/","title":{"rendered":"Survivors"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u201cVividoras\u201d is an original idea from our agency, the strategic approach of which stems from Pelayo Seguros\u201c concern to develop the brand's social role and use it beyond a mere marketing lever to generate business. It is a way of understanding commitment to consumers and society as a whole, based on purpose and the creation of medium and long-term value relationships. The \u201dVividoras\u201d project embodies this vision of the Pelayo brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVividoras\u201d is an interaction and learning platform created for Pelayo, in collaboration with experts from various disciplines and other organisations, with the aim of enabling women to converse, listen, and interact to find answers to some of the uncertainties that limit or could potentially limit their lives. It is also an assertion of an attitude towards life. A virtual space created by and for women to enrich both the spirit of self-improvement and their general outlook on what life has to offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alrededor de Vividoras construyo toda una estrategia multicanal. Creamos diferentes herramientas (simuladores, test de autoconocimiento, kits de bienestar y autoayuda, etc.), contenidos multiformato elaborados por expertos (podcasts, videos, videos interactivos, art\u00edculos) y experiencias h\u00edbridas (encuentros y charlas, experiencias, historias reales, etc.) para desarrollar habilidades y capacidades para enfrentar la incertidumbre como parte del camino hacia una vida plena. En su lanzamiento cont\u00f3 con Marta Hazas como embajadora de marca de su primer cap\u00edtulo, dedicado al bienestar emocional, a los que seguir\u00e1n \u201cMaldito C\u00e1ncer\u201d y \u201cMadres 4.0\u201d.<\/p>","protected":false},"featured_media":8712,"template":"","class_list":["post-7518","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/7518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/8712"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=7518"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}