We devise, plan, and fully produce the new corporate campaign for Spain for Perfecta Energ\u00eda, a company specialising in comprehensive solar energy and self-consumption solutions, part of the multinational Greenvolt, one of the world's largest renewable energy specialists.<\/p>\n\n\n\n
From a creative perspective, the campaign presents the company's value proposition for the Spanish residential market. At a time when the self-consumption market is facing hyper-fragmentation of operators and a general lack of public awareness regarding the real differences between them, our campaign focused on the differentiating factors that should be considered when choosing a partner for a solar panel installation in a home. To achieve this, we used professional tennis player Feliciano L\u00f3pez as the brand ambassador and protagonist in the various elements of the full-funnel media plan (20\u201d and 45\u201d commercials, shorts, digital outdoor, spectacular marketing, radio ads, 360 display, digital newspapers, direct mail, and point-of-sale).<\/p>\n\n\n\n
From a media perspective, the campaign was built in two phases: a first phase focused on increasing brand awareness and consideration through coverage in the media, to then move down the funnel towards conversion.<\/p>\n\n\n\n
In parallel, MIG Prisma has also produced the new corporate website www.perfectaenergia.com<\/p>","protected":false},"featured_media":7581,"template":"","class_list":["post-7526","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/7526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/7581"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=7526"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}