Longevity Hub Spain was founded with the aim of introducing a unique offering to the Spanish market centred on longevity, advanced wellbeing and prevention, backed by the international prestige of Clinique La Prairie, a Swiss company recognised worldwide as a leader in this field.<\/p>\n\n\n\n
The challenge was to develop a launch campaign capable of conveying a complex and aspirational idea (\u2018Live longer, but above all, live better\u2019) in a clear and engaging way that resonated with the changing expectations of an audience increasingly interested in preventative healthcare, holistic care and improving their quality of life.<\/p>\n\n\n\n
At MIG Prisma, we developed the concept, the media plan and the end-to-end production of the campaign, crafting a narrative that would position Longevity Hub Spain as a brand capable of introducing the Spanish public to a new way of understanding health \u2013 one that is more proactive, more personalised and more forward-looking. The campaign was built around a 60-second main video, designed to present the brand\u2019s value proposition through premium, emotional visual language consistent with the international world of Clinique La Prairie. The aim was to generate brand awareness, convey trust and spark the interest of an audience with a keen interest in wellbeing, preventive medicine and high-value-added health experiences.<\/p>\n\n\n\n
The project encompassed creative strategy, copywriting, art direction, audiovisual production, media planning and overall campaign coordination, ensuring consistency between the brand\u2019s positioning, the quality of the execution and the launch objectives.<\/p>\n\n\n\n
More than a launch campaign, the project enabled the construction of Longevity Hub Spain's first communication territory in Spain: a platform from which to begin explaining an emerging category, elevate brand perception, and connect longevity, science, well-being, and personal aspiration into a single narrative.<\/p>","protected":false},"featured_media":7587,"template":"","class_list":["post-7533","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/7533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/7587"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=7533"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}