{"id":7539,"date":"2025-10-12T00:00:00","date_gmt":"2025-10-12T00:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/proyecto\/e-commerce-santalucia-am\/"},"modified":"2026-10-16T09:28:57","modified_gmt":"2026-10-16T09:28:57","slug":"e-commerce-santalucia-am","status":"publish","type":"proyectos","link":"https:\/\/mig-prisma.com\/en\/proyectos\/e-commerce-santalucia-am\/","title":{"rendered":"Santaluc\u00eda AM E-commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\">SANTALUC\u00cdA ASSET MANAGEMENT necesitaba evolucionar su presencia digital para responder a un nuevo contexto de relaci\u00f3n entre las gestoras de fondos, los inversores y los usuarios interesados en soluciones de ahorro e inversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was to comprehensively redefine its digital ecosystem, developing a corporate and e-commerce portal capable of combining information, advice, intuitive navigation, and digital contracting into a clear, secure, and user-oriented experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From MIG Prisma we work on the design and development of\u00a0<a href=\"http:\/\/www.santaluciaam.es\" target=\"_blank\" rel=\"noopener\">www.santaluciaam.es<\/a>, el nuevo entorno digital de la gestora de fondos de inversi\u00f3n del GRUPO SANTALUC\u00cdA. El proyecto integr\u00f3 dise\u00f1o UX, dise\u00f1o UI, desarrollo tecnol\u00f3gico e integraci\u00f3n multiAPI, con el objetivo de construir una plataforma robusta, escalable y preparada para personalizar el proceso de adquisici\u00f3n de soluciones de ahorro en funci\u00f3n del perfil inversor y los objetivos financieros de cada usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital experience was designed to facilitate understanding of the offering, simplify navigation, and guide the user through a particularly sensitive decision-making process, where trust, clarity of information, and suitability to risk profile are critical factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was not limited to the development of the portal and e-commerce. It was complemented by an inbound strategy aimed at generating knowledge, attracting qualified traffic, and strengthening the brand's connection with its audiences. The epicentre of this strategy was the creation of the Investment School, a content space designed to increase the financial culture of Spanish society and make savings and investment concepts understandable, useful, and accessible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this platform, we developed a multi-format content strategy that included a blog, newsletter, corporate video, podcast, display pieces, social media content, and support materials for acquisition and communication campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El trabajo se apoy\u00f3 adem\u00e1s en estrategias SEO y SEM para mejorar la visibilidad del ecosistema digital, optimizar la captaci\u00f3n de usuarios interesados en inversi\u00f3n y reforzar el posicionamiento de SANTALUC\u00cdA ASSET MANAGEMENT en un entorno altamente competitivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s que una web corporativa, el proyecto supuso la creaci\u00f3n de una plataforma digital de negocio, relaci\u00f3n y conocimiento: un ecosistema capaz de conectar la propuesta de valor de SANTALUC\u00cdA ASSET MANAGEMENT con las necesidades reales de los inversores, combinando tecnolog\u00eda, experiencia de usuario, contenido financiero y activaci\u00f3n digital.<\/p>","protected":false},"featured_media":7591,"template":"","class_list":["post-7539","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/7539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/7591"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=7539"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}