{"id":7620,"date":"2023-12-01T00:00:00","date_gmt":"2023-12-01T00:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/proyecto\/turismo-cantabria-sin-ir-mas-lejos\/"},"modified":"2026-10-13T13:50:48","modified_gmt":"2026-10-13T13:50:48","slug":"cantabria-tourism-look-no-further","status":"publish","type":"proyectos","link":"https:\/\/mig-prisma.com\/en\/proyectos\/turismo-cantabria-sin-ir-mas-lejos\/","title":{"rendered":"Without Going Further"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In response to the challenging context of the pandemic, Cantabria Infinita sought to highlight the main tourist resources and facilities of the Cantabria region through an emotional and hopeful campaign. From MIG, an omnichannel creative strategy was developed for the brand, focusing on conveying the emotions experienced when in contact with nature, the region's main asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result of this, the concept \u201cSin Ir m\u00e1s Lejos\u201d was born, a claim that goes further, and which aims to project all the emotions that human beings can feel in contact with nature, the region's main asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the development of the creative strategy, all necessary adaptations to planned media and formats were included: television and internet commercials, press originals, radio spots, and digital ads.<\/p>","protected":false},"featured_media":8707,"template":"","class_list":["post-7620","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/7620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/8707"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=7620"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}