{"id":7875,"date":"2025-11-26T00:00:00","date_gmt":"2025-11-26T00:00:00","guid":{"rendered":"https:\/\/mig-prisma.com\/proyecto\/ecosistema-magico\/"},"modified":"2026-10-15T09:59:52","modified_gmt":"2026-10-15T09:59:52","slug":"magical-ecosystem","status":"publish","type":"proyectos","link":"https:\/\/mig-prisma.com\/en\/proyectos\/ecosistema-magico\/","title":{"rendered":"Magical Ecosystem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Magical Ecosystem represents a leap in scale for a project that already had a solid foundation: Magical Villages, a recognised and nationally established brand that groups together numerous municipalities certified for their heritage, cultural, and territorial value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was not only to communicate new lines of the entity's development, but to order and structure a coherent brand architecture, capable of integrating three verticals \u2013 Magical Towns, Magical Places, and Magical Businesses \u2013 under a common and understandable vision for all stakeholders: municipalities, institutions, businesses, citizens, and strategic allies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our work focused on creating a unified narrative that preserved the identity and recognition of Magical Towns, while defining the purpose and specific function of the new brands within a broader ecosystem. This required aligning narratives, roles, audiences, promises, and brand territories so that the project could grow with coherence and credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this strategic base, we develop all the necessary communication tools \u2013 videos, dossiers, websites, sectoral materials and digital strategy \u2013 with a common objective: to position the territory as a space for the future, activate new economic and social opportunities, and offer a solid framework for driving projects with real impact in the municipalities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Magical Ecosystem continues to evolve, strengthening its presence and articulating new initiatives that consolidate its role as a national movement for rural development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":8702,"template":"","class_list":["post-7875","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/7875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/8702"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=7875"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}