Vividoras was created as Pelayo Vida's proposal to support women who live intensely, with real concerns and the need to build their well-being and security from their own perspective. The challenge was clear: to make Vividoras' value proposition tangible and approachable, enhancing its cultural and emotional relevance, without falling into a traditional influencer marketing approach.<\/p>\n\n\n\n
Necesit\u00e1bamos una alianza que sumara credibilidad, aspiraci\u00f3n y utilidad; una marca-persona con historia, voz y comunidad alineadas con el esp\u00edritu Vividoras. As\u00ed surge la asociaci\u00f3n con Paula Ordov\u00e1s, empresaria y creadora de contenido, elegida como brand ambassador del proyecto durante la campa\u00f1a.<\/p>\n\n\n\n
Women don't want brands to talk to them about insurance; they want brands that understand their life challenges and accompany them with real tools to live better, decide freely, and project themselves without guilt. Security is perceived today as something broader: emotional, economic, personal, and social security.<\/p>\n\n\n\n
We are approaching the campaign as a partnership between two brands with complementary universes:<\/p>\n\n\n\n
Vividoras: a value platform for women combining inspiration, community, and protection solutions.<\/p>\n\n\n\n
\u00b7 Paula Ordov\u00e1s: personal brand associated with entrepreneurship, life evolution, self-care and an honest way of living \u201cwithout a manual\u201d.<\/p>\n\n\n\n
The strategy was articulated around three principles:<\/p>\n\n\n\n
1. Co-creaci\u00f3n: no solo prescripci\u00f3n, sino construcci\u00f3n conjunta de contenidos y narrativas. El proyecto se desarrollo en estrecha colaboraci\u00f3n con el equipo de comunicaci\u00f3n e imagen de Paula Ordov\u00e1s, trabajando de forma coordinada en la definici\u00f3n de mensajes, tono y formatos para asegurar la coherencia entre su universo de marca y el territorio Vividoras. Esta din\u00e1mica de co-creaci\u00f3n permiti\u00f3 alinear sensibilidades, validar cada pieza desde la autenticidad y construir una asociaci\u00f3n s\u00f3lida, natural y reconocible para ambas comunidades.<\/p>\n\n\n\n
2. Usefulness + inspiration: content applicable to real life, with emotional storytelling.<\/p>\n\n\n\n
3. Multi-piece and multi-format: constant and diverse presence to sustain conversation.<\/p>\n\n\n\n
La asociaci\u00f3n se despliega en un ecosistema de contenidos y experiencias dise\u00f1adas para generar comunidad, conversaci\u00f3n y recuerdo. La campa\u00f1a se ha consolidado como una alianza de marcas con prop\u00f3sito, aportando mayor relevancia de Vividoras en territorio lifestyle y bienestar femenino; crecimiento de comunidad y engagement cualitativo, gracias a formatos participativos (talleres) y narrativos (web serie); incremento de percepci\u00f3n aspiracional y cercana de la propuesta de valor de Pelayo Vida; y contenido propio reutilizable para sostener la estrategia 2026\u20132027.<\/p>","protected":false},"featured_media":8952,"template":"","class_list":["post-7901","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos\/7901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media\/8952"}],"wp:attachment":[{"href":"https:\/\/mig-prisma.com\/en\/wp-json\/wp\/v2\/media?parent=7901"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}