Don't let lupus win

Campaign for AstraZeneca and FELUPUS on the occasion of World Lupus Day, based on an idea from our colleagues at the Edelman communication agency, who were also responsible for coordinating the project. MIG-Prisma developed the audiovisual and creative pieces - based on a series of illustrated poems by poet Andrea Valbuena and illustrator Sara Herranz - and managed the associated outdoor advertising campaign.