Branded content campaign for the Santalucía Institute. The idea was based on the creation of a book aimed at parents with children ages 14 and younger to teach them how to transmit the basic concept of Financial Education. PRISMA was responsible for the idea, design, layout, final art and coordination of the work, as well as the entire communication campaign. The campaign garnered more than 50 appearances in the media, attracted attendance by more than 1,000 people at the online presentation event and generated more than 2,000 downloads in the first month after its launch.
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