UX design, UI and development of the pension plans e-commerce platform for CNP Partners, a subsidiary in Spain of the French multinational CNP Assurances, Europe’s fourth largest insurance group, and Morningstar, a leader in financial consulting. It is the first 100% online marketing space for pension plans in Spain. The work ranged from the upgrading of the user experience on the initial platform, to UI design based on this analysis; development, programming and integration with the contracting application; the optimization of organic positioning (SEO), branded content activities, and the planning and management of campaigns in the online environment (SEM, Social Paid, Affiliation, Native Advertising, Digital Media, etc.).
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