Prisma was responsible for the comprehensive execution of a campaign involving a drawing to win a home at EL VISO HOMES, a residential complex featuring more than 400 rental homes 10 minutes from Alcalá de Henares. Creative strategy, the creation of all the commercial communication tools, including audiovisual content and the campaign’s microsite, media planning and purchasing, and content marketing. We collaborated with the renowned singer and actor Daniel Diges as a brand ambassador.
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