Branded content project. An original idea by MIG Prisma to create the first collaborative book in Europe on the sustainability and the future of pensions, including the creative and digital strategies, design and layout of the work and its audiovisual content. The authors of the work were selected by the Instituto Santalucía, coordinated by José A. Herce, and the PR strategy was carried out by the Edelman communications agency. Since its launch in October 2019 more than 130,000 digital interactions, 3,000 downloads, and appearances in more than 50 media sources have been generated. The project presentation was attended by the Minister of the Economy and Competitiveness, Nadia Calviño.