We developed the first meta-verse of the SANTALUCÍA Group. On the occasion of Financial Education Week, MIG Prisma proposed to the SANTALUCÍA Institute, the Spanish insurance group's Corporate Social Responsibility platform, to reach out to young Spaniards by creating a virtual world in which, through different rooms and dynamics, they could access knowledge of financial concepts that will be key in their adult lives. The action became the epicentre of the institution's PR strategy, achieving more than 50 appearances in major Spanish media.
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