On the occasion of the launch of the 1000th issue of TELVA magazine, we have developed a pioneering experience for this renowned publishing brand. METATELVA is TELVA's first metaverse and has been one of the central events of the commemoration of its 1000th issue. A tailor-made virtual world where users and readers of the magazine have been able to live an immersive experience where they can access exclusive content through a showroom, tour a virtualised Paris interacting with other users and with the brands sponsoring the event and, as a highlight, attend the first metaconcert by the Marlon group.