PRISMA creates and produces the new campaign for Pelayo Seguros. "Vividoras" is an original idea from our agency to reinforce the brand's connection to Spanish women by creating a meeting point where they can talk, listen and share with and among themselves. We have developed from the concept and creative strategy to the production of all audiovisual content and podcast (including a virtual video with actress Marta Hazas), the web platform, the social media content strategy, the SEO strategy and the media launch.
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