IIdea, design and development, in collaboration with Edelman, of a microsite for Alexion on the occasion of the international day of Rare Diseases. Creation of an interactive map in which, through the inclusion of the zip code, a light is turned on with the aim of giving visibility to the 3 million people in Spain who currently suffer from a rare disease.
The idea was accompanied by a live virtual event presented by Isabel Gemio, where different points of view about this topic were shared.
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