In November of 2011, for the first time in Spain, a group of world-renowned component manufacturers came together to launch an awareness campaign. The main objective was to make consumers aware of the importance of proper and regular car maintenance, and the use of replacement parts from brands guaranteeing the highest standards of quality and trust.
Prisma took charge of all the communications for this initiative, covering the entire mix: brand development, communication strategy; graphic, digital and audiovisual creativity; media advertising campaigns, branded content and audiovisual production; the digital production of web pages, microsites and landing pages; events and public relations, stands, social media management, monitoring and reputation.
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