Creativity, strategic planning, production and media planning for the new corporate campaign of SANTALUCíA AM, the investment fund manager of the SANTALUCIA Group. The campaign was developed around the new brand positioning, also created by our agency. For the development of the campaign, different pieces have been created: TV and digital media spots, outdoor media and point of sale creatives, spots, mentions and special formats for radio, banners for digital newspapers and all the main formats for the low funnel.
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