COMMUNICATION, CONVERSATION AND CONTENT

From service
to strategic
tool

VALUE PROPOSITION

Communication today
is many things.

It is reputation. It is culture, transformation, leadership, diversity, and talent. Brands with a purpose.
It is sustainability, social legitimacy, and new forms of influence.
It is listening, talking, connecting. They all come together here.

Services

WE COMBINE CREATIVITY, TECHNOLOGY, CONTENT PRODUCTION AND ANALYSIS TO GENERATE A
STRATEGIC ROADMAP THAT RALLIES ALL YOUR STAKEHOLDERS AROUND THE BRAND. ALL WITH THE
AGENCY’S OWN TEAMS, INCLUDING EVERYTHING RELATED TO AUDIOVISUAL PRODUCTION AND
TECHNOLOGY.

{ Social Media }

We help brands and managers to define and implement their strategies on social media, identifying audiences, strategic territories, tone and content to attract, meet, converse and sell.

Social Media Strategy
Community Management
Management and personal brand positioning
Social Live Streaming
Social Media Optimization
Social Ads
Active listening and monitoring
Audience research and profiling
Customer data analysis and the mapping of followers’ journeys
The management of social communities (micro-audiences)
Influencer marketing

{ Inbound Marketing}

We work in all phases of the funnel: attraction (blog or sites, outbound strategies, SEO, content and social media), conversion (forms, CTA and landing pages), personalization (newsletters, automation, CRM integration, lead scoring) and analysis (reports and smart content).

Content Strategy
Editorial Plan
Branded Content & Storytelling
Definition and comprehensive production of all types of content: newsletter, ebook, video, interactive video, immersive video, motion graphics, podcasts, infographics, Augmented Reality, etc.
The creation and optimization of platforms: Web platforms, blogs, intranets, social media, apps, etc.
Social Content: native content for social media.
SEO optimization (benchmarking, diagnosis, keyword research, on-page and off-page actions, reporting).

{ Study Service }

We turn knowledge into content. We produce studies, reports and observatories to generate unique and relevant content for all your stakeholders. Reports and observatories of:

Trends
Consumption
Sector-related
Macroeconomics

{ Internal communication and change management }

We help organizations of all sizes with change management and the transmission of the Corporate Culture. We focus on the experiences of employees, as the brand’s main ambassadors.

We design internal communication plans (strategy and/or action plan)
We promote and coordinate the different areas involved in the communication of change and business transformation.
We design and implement new channels and tools that favor the transmission of corporate knowledge and participation.
We create content and dynamics that optimize the employee’s experience.
We create and implement internal training platforms using Web and mobile technology (Microtraining apps).

{ Digital events and experiences}

We turn your publication events and activities into a transmedia experience (physical, virtual or mixed environments)

Technical Secretariat Services
Comprehensive event production
Apps for registration, scheduling and networking
Virtual events:
- Webinars and online conferences
- Live Streaming Events
- Virtual press conferences
- The creation of virtual environments with immersive technologies
Audiovisual production
Live events (face-to-face and virtual)
Team-building activities

Industry Expertise

For 20 years we have worked on the digital development of every industry and segment.
We have grown natively on the Internet and through the explosion of social channels as forums for dialogue
between brands and people. Over the course of this time we have developed
a higher degree of specialization in some segments.

Finance and insurance

Education

Auxiliary motor industry

Beauty

Energy

Real estate