Naming, identity and brand platform

ERA Eyewear

What did we do?

Naming, identity and brand platform

Parts and actions

- Visual identity

- Brand storytelling

- Brand manual

- Brand platform

Creating a new brand for a new era of visual style. That was the brief we received from ENSO Eyewear and the challenge our Brand Construction team took on. With Era Eyewear we want to usher in a new era in the eyewear industry.

We have tried to go beyond a brand identity; Era is a movement, a style statement, a manifestation of our individual criteria in the face of a sea of basic choices that bets on a common depersonalized identity.
The documentary
"Y a mí qué el dinero" is the first documentary made in Spain that addresses the effects of Economic and Financial Education on young people and their future.