Naming, identity and brand platform

Creating a new brand for a new era of visual style. That was the brief we received from ENSO Eyewear and the challenge our Brand Construction team took on. With Era Eyewear we want to usher in a new era in the eyewear industry.

We have tried to go beyond a brand identity; Era is a movement, a style statement, a manifestation of our individual criteria in the face of a sea of basic choices that bets on a common depersonalized identity.