#DD1D21

UX, UI and SEO

Customer
Shell Energy

What did we do?

UX Design, UI Design, SEO Strategy corporate site Shell Energy Spain. Digital media planning. Strategic planning.

Parts and actions

- Strategic planning and media planning

- User Experience (UX) Design

- User Interface (UI) Design

- Search Engine Optimization Strategy (SEO)

- Implementation of the SEO strategy on the website

In collaboration with our colleagues from the communications agency Edelman Spain, who were also in charge of coordinating the project, we at MIG Prisma took on an integral role in the Shell Energy positioning campaign in Spain.

Our responsibility included the strategic planning and media planning of the campaign, as well as the creative approach to highlight Shell Energy's presence in the Spanish energy market. In addition, we focused on the User Experience (UX) and User Interface (UI) design of the specific website for this line of business.

To ensure greater visibility in search engines and an optimal user experience, we develop a Search Engine Optimization (SEO) strategy based on an exhaustive keyword research and in-house defined strategy.
The documentary
"Y a mí qué el dinero" is the first documentary made in Spain that addresses the effects of Economic and Financial Education on young people and their future.