Spain has one of the lowest rates of financial literacy among young people in the European Union. The latest PISA reports reveal that young people between the ages of 12 and 18 have less understanding of basic financial concepts than young people in other countries, especially those in the most prosperous economies. Despite some progress in the introduction of this discipline in secondary education, the problem is linked to other deeper problems in the Spanish educational model, especially the high rates of early school dropouts.

The Santalucía Institute, Santalucía Seguros' research and discussion platform, whose main objective is to encourage debate on the issue of sustainable savings, help people understand their financial decisions and promote collective collaboration to change consumer attitudes towards long-term savings, asked us for a fresh approach to generate an awareness campaign in Spain about the impact on people's future and the country's economic and social development of young people going out into the adult world with low rates of financial education.

We had to reach the media, the institutional environment, young people and families to understand the current reality and raise awareness of the need to promote, within the educational and family system, the acquisition of solid economic and financial knowledge to help people make decisions based on knowledge and information.

Our approach was based on the idea of creating the first documentary in Spain on Financial Education. An idea that, moreover, was born from the exploration of our content team. A story that was born as a result of a tweet from Ramón Castro, Economics teacher at IES Fernando de Mena, in Socuéllamos, Ciudad Real. The protagonists of this story are Ramón, his students and families, who together with other experts help us to understand what is the problem at the root of why Spain, and especially its young people, have one of the lowest rates of financial literacy in Europe.

The documentary was conceived and filmed between January and June 2021, when many of the harshest socio-sanitary restrictions of the COVID19 pandemic were still in force, and its production also presented the additional challenge of being an exercise in financial control and efficiency, being created with a budget of only 25,000 euros. Its presentation was a resounding success, with more than 500,000 views on social networks and more than 90 media appearances.