"Vividoras" is an original idea of our agency whose strategic approach stems from the concern of Pelayo Seguros to develop the social role of the brand and use it beyond a mere marketing lever to generate business. It is a way of understanding the commitment to consumers and society as a whole, based on purpose and the creation of valuable relationships in the medium and long term. The "Vividoras" project embodies this vision of Pelayo's brand.

"Vividoras" is a platform for interaction and learning created for Pelayo, in collaboration with experts from different disciplines and other organizations, with the aim of allowing women to talk, listen and interact to find answers to some of the uncertainties that limit or may limit their lives. It is also the vindication of an attitude towards life. A virtual space made by and for women to enrich both the spirit of self-improvement and the general vision of what life has to offer.

A multichannel strategy has been built around Vividoras. We have created different tools (simulators, self-knowledge tests, wellness and self-help kits, etc.), multi-format content created by experts (podcasts, videos, interactive videos, articles) and hybrid experiences (meetings and talks, experiences, real stories, etc.) to develop skills and abilities to face uncertainty as part of the path to a fulfilling life. Marta Hazas was the brand ambassador for the first episode, dedicated to emotional wellbeing, which will be followed by "Maldito Cáncer" and "Madres 4.0".