HumAIn Power, by MIG-Prisma

Artificial intelligence is having a huge impact on the marketing and communications industry. At MIG PRISMA, we have set ourselves the goal of helping our clients to understand how to adapt it to the day-to-day of business, corporate, product, or customer experience teams, to name but a few of the most affected.

But to help people understand, there must be someone who wants to learn and understand. An example of this attitude of curiosity and lifelong learning is the Santalucía Group's Communications team, led by Emma Marín. We've been working closely with the Santalucía Group since 2018 on multiple projects and nothing pleased us more than Emma's request for us to organise a workshop on cHow to apply AI in your communication teams. 

We love sharing knowledge. We believe the best projects we've done have been born from close and open collaboration with our clients. That's why, for two hours, our Communication and Content, Creativity, and Audiovisual Production teams they approached AI in a broad way, from the cultural change that needs to be adopted to integrate AI as an ally of extraordinary value in everyday life right through to the dissection of the main AI tools on the market today and their real-world practicality.

At MIG PRISMA, we believe in the power of artificial intelligence as a decisive lever to enhance our transdisciplinary talent. We use over 25 different AI-based technologies in our daily work, which we apply to the development of creative, digital, technological, content creation, and data analysis projects.

We conceive of our organisation as an ecosystem based on Combination of strategy, creativity, and technology to drive new connections between brands and people. AI offers us not only a greater degree of efficiency in many of the processes, but also new spaces to take our creativity further

Thank you, Grupo Santalucía, for letting us tell you what HumAIn Power is.