When you pick up the phone and it's Warner Bros…

Well yes, sometimes those things happen. And it's happened to our client Q8. One morning the phone rings. On the other end, Warner Bros, proposing they join forces with them on a special marketing activation. And as is usual in the world of advertising, with a deadline of ‘yesterday’... 

We received the following call. On the other end, Q8, presenting the proposal, asking for our advice, and help!  

And the countdown began.  

Furious? Yes, but not in that sense... In ‘furious’ mode, but to blend in with the reason for the action: the highly anticipated cinema release of the new film directed by George Miller, ‘*Furiosa: A Mad Max Saga*’, starring Anya Taylor-Joy and Chris Hemsworth. 

The activation consisted of Convert the Q8 petrol station on Bravo Murillo Street in Madrid into a film scene., to immerse visitors in the post-apocalyptic universe of Furiosa, making it the last petrol station in a world. 

From MIG Prisma provided support to Q8 in coordinating action with Warner Bros.. Also, We design and execute a social media communication plan. to increase the scope of the action.  

Regarding the result, despite the tight deadline, the activation was a success, generating a great deal of buzz.   

And we're back to the routine 

After activation, we return to our daily lives. On an ongoing basis, the one we have with Q8, in it we are redefining at some points the strategy deployed to obtain the maximum return from the activation and collaboration with Warner Bros. 

And it’s not every day Hollywood premieres blockbuster films in which your product is one of the stars! 

This forces a redefinition of some aspects of the strategy. This is because when a marketing activation arises spontaneously, It is crucial to re-evaluate the existing marketing strategy, given that each un-planned activation presents unique opportunities which may not align completely with the original plans.  

To make the most of these opportunities, it is essential to adapt the strategy to incorporate activation in a way that complements and enhances overall marketing objectives, creating a synergy that maximises impact and return on investment. 

Furthermore, Collaboration with a partner like Warner Bros also requires careful strategic review.An alliance with a partner like this can open new avenues for our brand's reach and resonance. Therefore, integrating strengths is fundamental. This not only expands campaign exposure but also allows for a deeper connection with consumers by offering a cohesive and enriched brand experience. By redefining the strategy to align with the partner's vision, brands can create more effective and memorable campaigns that make the most of joint activation. 

And now… waiting for the phone to ring again! 

Let's Talk