DO YOU MARKETING? The value of marketing

Marketing isn't just a discipline, it's the engine that moves the world. It connects brands and people, transforms industries and redefines the way we live and work. From MIG Prisma we have developed integrally «Do You Marketing?», ESIC Business & Marketing School's new campaign, an idea that not only highlights the relevance of marketing, but also of those who lead it.

ESIC is carrying Over 60 years training the professionals who have driven marketing forward in Spain and worldwide. The institution has pioneered the transformation of marketing into a strategic business discipline, and its legacy is demonstrated by its more than 60,000 alumni, many of whom now hold leadership positions in major companies. With this campaign, the objective it was clear: to highlight the significance of marketing in society and business, to show that ESIC is the epicentre of marketing training in Spain, and to recognise the role of ESIC Alumni as role models that today lead global marketing.

How has the campaign developed?

To develop the creative strategy, we start from a simple but powerful premise: if the world moves because marketing moves the world, then Marketing needs leaders to drive it forward.. This is how «Do You Marketing?» was born, a concept that goes beyond a simple question. It's a challenge, an invitation to embrace marketing as a leadership space. It is a statement of principles, because it claims the impact of marketing on the world. It is a recognition, because it highlights those who make marketing their calling and turn it into a force for change.

But this campaign couldn't be a simple story about marketing, it had to star the people who truly make it possible. That's why, The protagonists are not actors, but the ESIC Alumni themselves. A dream team of marketing leaders, professionals who are transforming major companies and who represent ESIC's impact on the training of industry leaders in marketing.

From MIG Prisma, we've developed the entire creative strategy and fully produced all the graphic, digital, and audiovisual content for the campaign. «Do You Marketing?» lives on multiple formats to maximise your full-funnel impact (audiovisual pieces, one-on-one interviews, intergenerational conversations, campaign spots, digital and social media content, print, outdoor, and spectacular marketing). This entire ecosystem is designed to align with ESIC's key milestones, including the celebration of its 60th anniversary in 2025, thereby reinforcing its leadership as the benchmark institution in marketing in Spain.

«Do You Marketing?» is more than a campaign, It's a movement to recognise the impact of marketing and those who lead it.. Because marketing is not just a profession, it's the engine that keeps the world moving forward. And to lead it, you need to be prepared.