#0162C7

Santalucía Institute

Customer
Santalucía Insurance
What did we do?

Integral strategy, inbound strategy, transmedia creativity, UI design, UX design, technology development and multi-API integration.

Parts and actions

- Web portal

- Metaverse

- Mobile applications

- Spot 20"

- 360° Display

- Newsletter

- Corporate video

- Multi-format content (studies, reports, podcasts, video, interactive videos, infographics, articles, documentaries)

- SEO Strategy

- Inbound strategy

- Social Media Management

- Events and PR

The Santalucía Institute is a research and debate platform of Santalucía Seguros, one of the largest insurance groups in Spain. Its main objective is to encourage debate on the issue of sustainable savings, help people understand their financial decisions and promote collective collaboration to change consumer attitudes towards long-term savings. The basic pillar of the Institute is an Expert Forum made up of six professionals and researchers from the world of economics and pensions and chaired by José Ignacio Conde-Ruiz. The Institute's activity is based on three areas of action: the research and reflection work of the Experts' Forum, the generation of periodic studies on life, pensions and long-term savings, and the development of tools for analysis, assistance and advice for the public.

MIG Prisma develops the entire digital, content and relational strategy of Instituto SANTALUCÍA since its foundation in 2018. This continuous collaborative work has allowed Instituto Santalucía to be today the main reference for Spanish citizens when it comes to broadening financial education concepts, gathering more than 2 million queries every year.

The documentary
"Y a mí qué el dinero" is the first documentary made in Spain that addresses the effects of Economic and Financial Education on young people and their future.

Results

Organic users/year

+2.000.000

Average growth/year in rrss

+90%

Media appearances/year

+200