Your Perfect Energy

We devised, planned and produced the new corporate campaign for Spain for the integrated solar energy and self-consumption solutions company Perfecta Energía, owned by the multinational Greenvolt, one of the largest energy operators specialized in renewable energies in the world.

From a creative perspective, the campaign presents the company's value proposition for the Spanish residential market. At a time when the self-consumption market is facing a hyper atomization of operators and a scarce recognition by the public of what are the real differences between operators, our campaign focused on the differential factors that should be appreciated when choosing a partner for a solar panel installation in a home. To do so, we used the professional tennis player Feliciano López as brand ambassador and protagonist in the different pieces of the full funnel media plan (20" and 45" spots, shorts, digital outdoor, spectacular marketing, radio spots, 360º display, digital newspapers, direct and point of sale).

From the media perspective, the campaign was built in two phases, a first one focused on increasing brand awareness and consideration through media coverage, to move forward in the funnel towards conversion.

In parallel, MIG Prisma has also produced the new corporate website www.perfectaenergia.com.