Santalucià Institute Christmas advert 2021

Okay, we accept that we've all had a very tough time during this pandemic. That we're still having a tough time. That it's not necessary to make rankings of "to have a worse time of it"But let us acknowledge that if there is one group of people who, as a whole, have had a harder time—far, far harder—it is the elderly.

Those most at risk of health issues, those most affected by isolation—right at that stage of life when the only thing to do is live. This Christmas spot is a tribute to them, and to what they represent in our lives. Thank you. Santalucía Institute for supporting us in the project and allowing us to do wonderful things for society with you.