Case Study: Documentary “Y a mi qué el dinero”
By David Galán
Publicado: 18 de April de 2022 · Actualizado: 18 de April de 2022
Publicado: 18 de April de 2022 · Actualizado: 18 de April de 2022

Late last year, ... was released “What do I care about money?”, the first corporate documentary Grupo Santalucía, conceived and produced entirely by MIG Prisma, our creative agency. We won't tell you again what the project involved, we'll just leave you here the Case Study of the same, which shows the way we work with brand content.
In this case, the project's difficulty was threefold: generating media and social visibility for a topic very far from the current media spotlight, producing quality content worthy of the brand, and doing it all, all, all for… €25,000.
Don't miss the result.
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