ESIC PLAY, new micro-learning app developed by MIG

Marketing, communication and digital innovation professionals can celebrate accessing micro-training backed by the most reputable educational institution in business and marketing in Spain. It is now available on the Apple Store and Google Play. ESIC PLAY, a highly specialised microlearning app in digital marketing, communication, and innovation created by ESIC Business & Marketing School and whose technological development was carried out by MIG PRISMA and MIG Embryonic.

Users will be able to access training in the same way we consume on-demand content on our favourite entertainment platforms. By dedicating a few minutes a day, you can stay up-to-date on all those topics that are relevant to martech and business management professionals' daily lives. Through training video capsules lasting between 10 and 15 minutes or masterclass series (several chapters on the same topic), experts from the ESIC University and ESIC Business & Marketing School ecosystem help us stay updated in a flex, free & fun way.

The app developed by MIG PRISMA enhances the student experience by always keeping you informed of new content, live experiences, and recommended training based on your browsing pattern. This way, you get your training update on your mobile or tablet wherever you are, and the app reminds you when you forget.

 We invite you to download the ESIC Play app from the app stores at Apple y Google.