Happy with what we do

The rapid pace demanded by creative work today—the need for immediate responses, constant ROI analysis, and the complexity and diversity of touchpoints with the people you want to consume your client brands' content, products, and services—can cause you to become so absorbed in the day-to-day that you lose sight of the true significance of what you do, who you do it for, and the impact it has. positivo en la sociedad. 

When you work for clients who don’t just ask you to help sell their products or services or position their brands—but instead speak of purpose, of helping to improve people's lives, or of creating a better world and society—creativity ignites more rapidly, words flow, and emotions permeate the account teams. 

We are going to tell you about the case of one of our clients, Audika, coinciding with the recent launch of their new television campaign in Spain. Audika pertenece al líder mundial en salud auditiva Demant, cuenta con más de 120 centros auditivos en España y, como toda compañía, tiene enormes exigencias de negocio para seguir impulsando su crecimiento y posición de liderazgo. Pero a la hora de construir su nueva de campaña de posicionamiento de marca no nos “brifeó” con objetivos de negocio, grado de innovación de sus productos o excelencia de servicio. Nos pidió simple y llanamente que diseñáramos una nueva campaña transmedia en España que transmitiera por qué hacen lo que hacen: para cambiar la vida de sus clientes. 

With a purpose that is both simple and complex, We started thinking about how to give visibility to this idea, and once we learned about the personal experiences of some Audika patients—who regained their hearing after years of facing the social isolation caused by hearing loss—the path forward became clear. Audika cambia vidas, y las cambia de verdad, y eso era lo que teníamos que contar.  

To this end, we created a transmedia campaign consisting of various elements, centered around a national television commercial. La esencia primigenia del ser humano, su relación emocional con sus seres queridos, y la importancia de la audición para escuchar las palabras que envuelven este vínculo, fueron la clave de bóveda del mensaje que quisimos transmitir. Porque volver a escuchar es también volver a sentir, a vivir. 

It is because of projects like this that we take satisfaction in what we do, because nothing is more fulfilling than doing our job well. y que este repercuta en las personas a través de clientes tan necesarios para la sociedad como lo es Audika. 

We are sharing the commercial below. We hope you enjoy it as much as we enjoyed working on it. 

Audika, we change lives.