MIG PRISMA has created #METATELVA, TELVA’s metaverse

PRISMA, MIG’s omnichannel marketing and innovation agency, ha creado el metaverso con el que la revista TELVA ha celebrado su número 1.000 ...on newsstands. After weeks of intensive work involving conceptualization, design, virtualization, and the creation of special content, the metaverse launched on September 22nd as a key initiative among the various events planned to celebrate this landmark issue of the country's leading women's magazine.  

#METATELVA: an innovative, personalized, and efficient project

La dDigital and technological disruption triggers the search and opens up the opportunity. ...of creating new spaces for interaction between brands and people. At MIG, especially through our agency PRISMA, we are helping our clients make their foray into the world... metaverse, NFTs, and Web 3.0 in a phased manner and, above all, proportional to the maturity of these technologies for creating branded virtual worlds. How do we do it? We help them throughout the entire process. from ideation to launch, covering all development phases, but we also work on explaining the possibilities and the role it should play in your digital strategy.

In this case, we created a unique space for TELVA, a stage to celebrate its 1,000th edition. For this project, which required a high creative and technological impactThe MIG PRISMA team, with the support of our content production arm MIG Tack, designed a space tailored to the brand's needs and aspirations regarding interaction with its youngest readers—as well as potential new ones.

Working on these premises and with active listening to readers and advertisers, We created #METATELVA, a virtual world that represents the values ​​that set TELVA apart. ...from other publications. Collaborative work with the client resulted in an experience that marked a turning point for the brand in establishing new ways of connecting with female readers and advertisers. The outcome: a world filled with personalized environments, dynamics to foster user interaction, multimedia content integrated with the magazine’s other platforms, real-time activities, and… a virtual stage to watch a live, exclusive concert by the band Marlon!

Metayonic by PRISMA: a proprietary methodology for the Metaverse

Metayonic a safe, results-oriented, step-by-step process a safe, results-oriented, step-by-step process.

We identify the optimal strategy and implement the action plan to extend your brand presence in the Metaverse and build new forms of interaction and experiences with all your stakeholders—including customers, employees, the media, and influencers.

We have been at it for 20 years. leading the digital transformation of companies and organizationsnes para que cuando llegue el futuro, siempre estén allí.

If you want to know more about our project for TELVA, click here.