MIG PRISMA makes SANTALUCÍA's first metaverse a reality 

Our agency MIG PRISMA launches a new project para el Instituto SANTALUCÍA, SANTALUCÍA Group’s corporate social responsibility platform focused on financial education, social welfare, future savings, and sustainability.  

The first metaverse created in Spain for the financial education of young peopleIt is also the first metaverse created within the Spanish insurance group, which has firmly committed to the concept and development proposed by our agency.  

#MetaversoISL, the first financial education metaverse for young people. 

This concept lies at the heart of the strategy developed by the SANTALUCÍA Institute to mark Financial Education Week, which begins on Monday, October 3. Through this metaverse—available from September 29 to October 6—the company aims to show young Spaniards the importance of acquiring and continuously developing financial knowledge and skills. Such skills help mitigate the risk of making poor choices or decisions with uncertain outcomes that could impact both their immediate present and, more importantly, their future.  

We wanted to find a space where young people felt that we were speaking their language. Creating a virtual world provided the ideal context to convey that knowledge through entertainment. Within this metaverse, users can interact via their avatars, access exclusive content, and play games, all while grasping these financial concepts.  

You can watch the video summarizing the initiative here.  

Do you accept the challenge? Dive in now! #MetaversoISL and find answers to the financial challenges the world presents us with.