ModumB. A Way of Thinking by MIG

One of the projects that makes MIG's commitment to innovation tangible is ModumB, a brand owned by MIG that was created to showcase our ability to develop new digital-based business models And, as it approaches its third anniversary, it has established itself as the undisputed international benchmark for technical and business training in Spanish within a sector—hairdressing and hair aesthetics—traditionally resistant to change.

With over 130,000 professional users across 31 countries and more than 240,000 social media followers, ModumB was launched in 2018, born from our company's relationship with the sector. beauty ...and the identification of a business opportunity within it. On one hand, there was the difficulty faced by entrepreneurs and professionals in this sector in accessing cutting-edge, ongoing training that would allow them to manage their businesses more efficiently while acquiring technical knowledge and insights into trends—without disrupting their work schedules. On the other, there were the escalating costs for major market players to gain access and maintain a presence, introducing their brands, products, and services into hair salons. The solution lay in developing a business concept that combined three essential elements into a single application.

Learning Experience Platform (LXP)

The first, a professional and management training platform based on LXP (Learning Experience Platform) technology and artificial intelligence, entirely developed by the innovation team of MIG Embryonic. Thanks to artificial intelligence, the program learns and automatically generates levels to refine training, thereby increasing the professional's employability.Artificial Intelligence models are also being applied to salons and their management teams to enhance their business value proposition. The range of training programs is extensive, covering both technical and management aspects.

The second one is a Marketplace ...an integrated environment where brands and professionals interact in real time to gain more precise knowledge of products, services, techniques, and skill acquisition, enabling both parties to exchange feedback and generate new business opportunities.

The third one is a... private professional social network which allows the entire community to exchange knowledge and boost users' professional opportunities.

Technology and content, powered by MIG

But the key isn't just technological. The key to the model's success and to commitment What it generates around it is the ability to offer training on what's happening today in record time. In a sector as dynamic and subject to trends as hair fashion, Modumb users from all over the world demand to be able to offer their clients, almost in real time, the hairstyle or cut that a influencer...actress, actor, or singer—have shown the day before on their social media, at a concert, or at the premiere of their latest film. To this end, all content is generated by the platform's academic team and produced... real time to market by the MIG production company, MIG Welding, and connected by the creative and communication strategy of MIG Prisma, the group's creative agency.

Our company's technology and content merge into an almost perfect ecosystem that, three years later... is growing at a business rate of over 300% and that it will soon announce very important new developments in its international expansion policyThis success is also made possible thanks to the support of the project partners, including the GEPA Group, strategic partner and owner of 27% of the company.

A way of thinking

At MIG, we help our clients in all areas of the organizational transformation process. Marketing and innovation are the only two business processes that generate revenue today; all other processes result in organizational costs. But innovating meaningfully, consolidating that innovation, and generating sustained and sustainable revenue through it are by no means easy to achieve. MIG and its brands not only prescribe and implement marketing, communication, and technological development solutions, but also... Data intelligence, but we also develop business models based on our solutions that demonstrate to the market how our innovation potential translates into business.