‘Vividoras’: new PRISMA project for Pelayo 

Yesterday was a very intense day. Pelayo Seguros launched a new initiative onto the market which has been developed entirely by our agency. From the idea to the complete development. It's not just another project that we want to show off. No. It's a very special project because of the background it has. We'll tell you a bit more to see what you think.  

‘Vividoras’ is an initiative created by our agency for Pelayo., in collaboration with female experts and other organisations, which has as its An objective for women to have a meeting point to converse, listen and interact with each other., to find answers to some of the uncertainties that limit or may come to limit your life. 

Available in www.espaciovividoras.com, ‘Vividoras’ is much more than a platform to help learn to manage and face uncertainty, allowing for adaptation to change and informed decision-making amidst ambiguity. This initiative claims an attitude towards life. A space created by and for women with multi-format content: podcasts, interactive videos, quizzes, and articles generated with the support of the cabinet of Silvia Gutiérrez, Health psychologist and EMDR therapist. An initiative supported by the Pelayo Vida Challenge, a charitable project through which five cancer survivors undertake a major sporting challenge each year, such as cycling through the Annapurna, cycling 122 km across Greenland with a 30 kg backpack in -30 degrees Celsius, or crossing the Atlantic Ocean in 13 days and eight hours. Women who embody the spirit of ‘Vividoras’ (Survivors), fighting to enjoy every second of life, overcoming uncertainties and even their own limits. 

Marta Hazas, ambassador for the first episode of ‘Vividoras’ 

The project will be structured into different chapters. For the first launch release, we decided to feature actress and entrepreneur Marta Hazas as ‘Vividora’ and ambassador.

This first episode focuses on the The importance of emotional well-being. Effectively managing stress, developing resilience and self-care, making clear and conscious decisions from a place of balance, and having a positive attitude towards oneself and life in general, all directly contribute to better management of uncertainty. 

The epicentre of the first chapter of ‘Vividoras’ is an interactive video-based app where users can talk to Marta Hazas about the emotional well-being issues that concern women today the most: managing uncertainty, managing emotions, self-esteem, self-demand, and self-care.  

The ‘Vividoras’ initiative is another step by Pelayo in its commitment to Spanish women., among which is the Pelayo Vida Challenge, now in its 9th edition. A source of inspiration that has guided the company to promote other initiatives linked to the protection of women in all their dimensions. ‘Vividoras’ aims to reinforce and amplify this commitment. 

4 months of production

PRISMA has been the agency responsible for the creation of the concept and has carried out the integral production. of all the digital and audiovisual content for the initiative. It will also be the agency responsible for its organic development and the subsequent planned chapters, in coordination with the experts advising on content creation. The result is the fruit of 4 months of work that has involved the creativity, content, audiovisual production, digital innovation, public relations and research departments. from the agency. And, fundamentally, of the women who work in those areas.

Hopefully, we've contributed, even if just a little, to May this world be filled with survivors.