Supercopa Endesa Málaga 2025: how we're transforming sports sponsorship into memorable experiences with Pelayo Seguros
The Spanish Basketball Super Cup in Malaga not only brought together four of the giants of national basketball (Real Madrid, Unicaja, Valencia Basket, and Club Baloncesto Gran Canaria), but also became the perfect stage to demonstrate the power of experiential marketing activations.
Anglia MIG Prisma we have had the good fortune to accompany Pelayo Insurance In this challenge, within a relationship that we started at the beginning of this year. Since June, we have been working together on the design of a project that has been successfully implemented in Malaga and will continue throughout the season.
A balance full of energy and results
The weekend was a success on all fronts:
- Brand presence activations that multiplied at fan gathering points.
- Promotions and dynamics that generated real interaction and reinforced Pelayo's closeness with its customers, as well as lead generation.
- Digital and social content that amplified the sponsorship's reach beyond the pavilion.
- Unique and memorable moments, such as the rehearsal of The Super Trio, where our colleague Paloma, a former player and basketball enthusiast, scored from half-court on her first attempt, becoming an anecdote that reflects the authenticity and passion we bring to every project.
All this with a single objective: that the sponsorship be experienced as a brand experience, close and surprising, which reinforced Pelayo's new claim, “Pelayo is there”.
Our vision: activations as a driver of connection
At MIG Prisma, we believe the value of a marketing activation lies not in the action itself, but in the impact it generates on people. That's why we conceive every idea with the same focus: providing differentiation through unique experiences that are remembered, provoking interaction by inviting the audience to participate, feel, and share, and connecting emotionally because sports marketing is not just about teams and results, but about community, values, and shared passion. Furthermore, we always aim for the physical action to be amplified in the digital environment, extending the life of the experience and multiplying its reach.
This way, activations stop being a complement and become the core of the sponsorship strategy, capable of transforming a logo into a positive and lasting memory.
The result: a genuine three-pointer of opportunities
The joint work between the Pelayo team and the MIG Prisma team allowed us to experience sponsorship as it truly is: an opportunity to create real connections with people. The results speak for themselves: an experience shared by thousands of fans in Malaga, a brand that is perceived as closer by Pelayo's customers and followers, and a story that began in June and will continue, bringing new surprises and activations throughout Spain.
Because “Pelayo is there”, At MIG Prisma, we want to stand by you through all your challenges. And this journey with basketball has only just begun.